🍃 Africa’s Great Green Wall holds a powerful secret to buy-in.

Across boardrooms, leaders keep putting sustainability on hold.

Waiting for the right budget.
Waiting for a global summit.
Waiting for someone else to act first.

But waiting is the fastest way to lose ground.

Africa understood this and refused to wait.

The Sahara is creeping south.

Farms swallowed.
Rivers drying.
Millions pushed into poverty.

So they started planting.

The Great Green Wall now stretches across 11 countries.

Farmers are restoring land with Zai pits.

Entrepreneurs are building clean energy tech, drones, filters, and stoves.

Why did this initiative move forward?

Because leaders tied it to must-have priorities: food security, livelihoods, resilience.

That’s perceived value in action.

It’s the same inside business.

Good intentions don’t get buy-in.

Perceived value does.

In the video below, I break down:

• Why perceived value is the single biggest factor determining whether your initiatives move forward.

• How to link sustainability to the must-have priorities in your organisation.

• What shifts when impact is framed in terms of resilience, profitability, and competitive advantage.

[Click here to watch the video]

If you’re a senior leader who:

• Is tired of fighting an often-losing battle to get your business on board with doing the right thing,

• Wants to solve meaningful environmental challenges in commercially smart ways,

• Feels a disconnect between your values and how your business operates and wants to build a legacy you’re proud of…

Then this video is especially for you.

Ready to move forward?

👉 If you’re tired of seeing good ideas stall, just hit reply with ‘IMPACT’ and let’s map out how to turn your stalled initiatives into results.

P.S. If you’re ready to dive straight in, you can also click here to book a call and we’ll get it in the diary.

Best,
Jasper