🍃 Apple invests in saving California’s redwood forests.

America’s forests are under immense pressure and more than 13 million acres could vanish by 2050.

But Apple recently announced a project that could help change that.

Through a partnership with The Conservation Fund, Apple is helping to restore and sustainably manage 14,000 acres of redwood forest along California’s northern coast.

This is no small patch of land.

It’s home to sugar pines, black oaks, and hundreds of wildlife species.

It also supports local communities whose economies rely on working forests.

The effort is part of Apple’s Restore Fund, an initiative designed to scale up nature-based carbon removal.

Here’s why this matters:

Forests are one of the most powerful tools we have for capturing carbon.

Restoration projects like this don’t just store carbon, they protect biodiversity, jobs, and rural economies.

Apple is proving that business has an important role to play in nature protection and regeneration.

When companies align profit with restoration, they create impact that lasts for generations.

👉 Inside Impact Circle, we help senior leaders reframe challenges into roadmaps where impact fuels profit.

Reply with ‘IMPACT’ and let’s explore how you can embed solutions like this in your own business strategy.

Or, if you’re ready to move fast, click here to book a call directly.

Best,
Jasper

Source: Apple launches new project to protect and restore California redwood forest