🍃 Earth’s fever is rising.

Did you know?

If the planet were a patient, it would already be in critical condition. Allow me to provide some context:

Imagine sitting in your doctor’s office. They tell you your arteries are 70% blocked. “If we don’t act now, recovery will be impossible,” they say. 

But instead of prescribing treatment, they shrug and add, “Let’s wait a few years for a new solution.”

Or worse, you’re struggling to breathe, and instead of real help, they hand you a bottle of cough syrup and send you on your way.

It’s absurd, right? You’d never accept that approach to your own health.

And yet, this is exactly how we’re treating the climate crisis.

We know the problem. We have solutions. But instead of acting, we delay, minimise, and wait for someone else to step in.

If we treated health like this, hospitals would be overrun, life expectancy would plummet, and trust in the system would collapse.

The big idea:

The earth’s fever is rising, and waiting for the perfect solution is not a strategy. 

The tools we need to fight the climate crisis are already here. What we’re missing is the urgency to act.

Here’s what needs to happen:

1. Stop delaying: Waiting for perfect solutions only makes the problem worse.

2. Focus on proven tools: Waste reduction, and sustainable practices are available now.

3. Think bigger: Individual actions matter, but systemic change is what will turn the tide.

4. Hold leaders accountable: Demand bold action from businesses and governments.

The truth is the earth’s health is tied to our own and it’s time to stop ignoring that fact.

Thinking about going green? NOW’S your chance.

 I’ve got a few spaces left to work with me next month.

These spots always fill up quickly, so if you’re interested, reply to this email with the word SUSTAINABILITY and let’s get started.

Tip of the week:

Start addressing the climate crisis with the urgency it demands:

1. Take an inventory: Review your habits and identify one meaningful change you can make this week. 

2. Invest in solutions: Support leaders, businesses, and innovations that prioritise sustainability.

3. Make your voice heard: Talk about the urgency with friends, colleagues, and leaders and create momentum.

4. Be relentless: Keep pushing for systemic action. Small changes are a start, but transformation is the goal.

Honestly, if the planet were a patient, we’d already be in critical condition. But the story doesn’t have to end here. We have the tools. We have the knowledge. What we need is the will to act.

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I am running a FREE introduction workshop about how you can use sustainability to get a more profitable, more enjoyable business that makes the world a better place. Click here to sign up.

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Every step we take together makes a bigger impact tomorrow!

Best,
Jasper