🍃 Harsh truth: Planting trees won’t solve the climate crisis.

Did you know?

Planting trees may feel like a quick win for the planet, but it barely scratches the surface of the systemic issues we face?

Yes, trees are vital for absorbing CO₂ and restoring ecosystems, but slapping a sapling in the ground during a company event doesn’t address the root of the problem.

True sustainability comes from rethinking how businesses operate.

This includes your decisions, your supply chain, and your products.

The big idea:

If you reduce sustainability to buying and planting, you miss out on a great opportunity to maximise the business and impact potential in your business.

Instead of relying on symbolic acts, ask yourself questions like:

1. How can you reduce waste? Look at packaging, operations, and manufacturing. What’s being thrown away unnecessarily costing you money and negatively impacting the world?

2. What are your ideal clients top 5 problems? What solutions to them will you see if you look at them through a resource flow perspective?

3. Are your products solving real problems? Innovate in ways that benefit customers and the environment simultaneously.

Tree planting isn’t bad, it’s just bad business - and not enough.

Businesses have the power to lead this charge by creating solutions that drive measurable, lasting change.

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Tip of the week:

1. Solve existing meaningful business problems: Identify your current top 5 business problems and your ideal clients' current top 5 business problems. Look at them from a resource flow perspective. What do see?

2. Embed sustainability into strategy: Make sustainability part of your company’s core values, not an afterthought or marketing tactic.

3. Audit your impact: Identify areas in your operations where waste, emissions, or inefficiencies can be reduced.

The world doesn’t need more feel good moments.

It needs actionable strategies that lead to real results.

So, the next time someone suggests planting trees, ask yourself: 

Could we do something better, something bolder?

Because true change happens when businesses don’t just aim to look sustainable.

Change happens when they aim to be sustainable.

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Every step we take together makes a bigger impact tomorrow!

Best,
Jasper