🍃 Heard about the mushroom coffin that grows in 7 days?

Too many senior leaders still sideline sustainability.

It’s framed as a project.
Treated like a cost.
Pushed to “later.”

But then there are people who take it so seriously, they build it into everything.

Even the way they choose to leave this world.

Like the man in North America who made headlines for his unique decision. 

He chose to be buried in a mushroom coffin.

Built from mycelium and hemp fibres, it grows in a week, breaks down in 45 days, and restores the soil instead of polluting it.

- No hardwood.
- No toxic embalming.
- No concrete vaults.

Just a body returning to the earth the way nature intended.

His burial site is now becoming a memorial garden where grief turns into growth.

That’s the power of building sustainability into every choice.

Photo credit: Loop Biotech / EcoWatch

This is exactly the mindset shift businesses need.

When leaders stop asking, “How do we add sustainability?”

And start asking, “How do we embed it into the core of our business?”

That’s when impact and profit stop competing and start reinforcing each other.

The simple principle behind real change

• Find the practices that seem fixed.

• Reimagine them as opportunities to help deal with the top priorities you have.

• Build a roadmap that makes them commercially viable.

That’s how sustainability stops being a cost and becomes a competitive advantage.

Your next step

If this resonates, I’d love to explore it with you.

I run a space where senior leaders come together to make sustainability commercially smart, fast.

👉 Reply with ‘IMPACT’ to book a call and talk about how we’ll turn your sustainability vision into a commercially viable roadmap.

Best,

Jasper