🍃 Here’s what happens when waste gets a second serve

I’ve always noticed how the right mindset can turn problems into possibilities, it’s often what separates innovators from everyone else.

You see it everywhere once you start looking, people rethinking what everyone else ignores.

Take tyres, for example.

We discard more than a billion of them every single year. 

They’re bulky, toxic, and nearly impossible to recycle.

Most end up burned or dumped, releasing pollutants that linger for decades.

But a few innovators decided to play the game differently.

By shredding old tyres, mixing them with binding agents, and reshaping them, they’re turning waste into tennis balls.

The results speak for themselves:

• Less landfill waste.

• Fewer toxins released.

• And a cleaner, circular-style system that improves sports footprint.

It’s proof that even the toughest materials and the toughest challenges can be rethought with the right mindset.

If tyres can get a second serve, what could the by-products in your business become?

👉 Inside Impact Circle, we help senior leaders reimagine what’s possible, transforming waste, inefficiency, and complexity into systems that fuel growth and resilience.

Reply with ‘IMPACT’ and let’s explore how your business can do the same.

Ps. Click here to watch the video I shared on my LinkedIn page about this story.

Best,
Jasper