🍃 Most brands talk sustainability. This one fights for it.

Most brands talk about sustainability.

This one fights for it… literally.

In London, when fire hoses are too damaged to save, they’ve traditionally ended up in landfill.

But one company, Elvis & Kresse, saw something different:

- Materials that were tough and beautiful.

- Stories worth preserving.

- A chance to design for impact.

So they got to work.

Today, their team transforms decommissioned fire hoses (and 14 other reclaimed materials) into high-end bags and homeware.

And they didn’t stop there.

50% of profits from the fire-hose range go straight to the Fire Fighters Charity.

Here’s the lesson.

When you put purpose at the centre, profit doesn’t need to come at the planet’s expense.

Because waste isn’t just a problem.

It’s a starting point.

The leaders who treat it as raw material unlock innovation others miss.

That’s also what we help companies do inside Impact Circle.

- Reframe problems.
- Turn waste into opportunity.
- And build roadmaps where impact fuels profit.

👉 Reply with ‘IMPACT’ to book a call and explore how your business can move from landfill thinking to lasting impact.

Or, if you’re ready to dive straight in, click here to book a call directly.

Best,
Jasper