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In a recent survey, 77% of European employees said they would prefer to work for a company that has a strong environmental commitment.

In Scandinavia, that number is even higher, with many workers expecting their employers to take the lead on sustainability initiatives.

(Source: Eurostat, 2023)

The big idea:

Sustainability isn’t just a top-down initiative.

It’s something that should involve EVERYONE in your organisation.

Businesses that engage their employees in sustainability see higher job satisfaction, better retention rates, and a more positive workplace culture.

These factors, again, have a significant influence on productivity, innovation and quality.

In Scandinavia, this approach is also seen as a way to attract top talent, as many workers are looking to align their personal values with their professional lives.

Engaging your team in sustainability efforts can lead to significant benefits for both your company and the planet.

Also, imagine the impact if every employee in your company made small changes - like reducing energy use, cutting down on waste, or supporting green initiatives.

These actions (when multiplied across an entire workforce) can lead to substantial environmental benefits.

But how do you get your team engaged in sustainability?

Start by making it part of your company culture.

In Scandinavia, for example, many businesses are creating “green teams” or sustainability committees to drive environmental initiatives.

Just remember that the goal should be for sustainability to over time be integrated into the organisation.

Offering sustainability training or integrating environmental goals into performance reviews can also keep these efforts at the forefront of everyone’s mind.

Another effective strategy is to involve employees in decision-making.

For instance, ask for their input on how to reduce waste or improve energy efficiency.

In countries like Denmark and Sweden, where collaborative work environments are the norm, involving employees in sustainability decisions can create a sense of ownership and responsibility.

Thinking about going green? NOW’S your chance.

 I’ve got a few spaces left to work with me next month.

These spots always fill up quickly, so if you’re interested, reply to this email with the word SUSTAINABILITY and let’s get started.

Tip of the week:

Boost employee engagement in sustainability with these simple steps:

1. Set up a green team: Create a group of employees dedicated to promoting sustainability within your company and spot new opportunities to utilise sustainability to improve your products and processes.

2. Offer training: Provide resources and training to help employees understand the impact of their actions and how they can contribute.

3. Recognise efforts: Celebrate and reward employees who go above and beyond in their sustainability efforts.

Engaging your team in sustainability doesn’t just benefit the planet...

...It creates a more motivated and cohesive workforce.

Start today and see the difference it makes.

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Every step we take together makes a bigger impact tomorrow!

Best,
Jasper