🍃 Now this is music to my ears.

Did you know?

Coldplay partnered with The Ocean Cleanup to create one of the most innovative sustainability stories I’ve seen in a while.

They didn’t just offset emissions. 

They pressed their latest vinyl album using plastic waste. 

They used actual trash pulled from one of the world’s most polluted rivers: the Rio Las Vacas in Guatemala.

This river sends thousands of tonnes of plastic into the ocean every year. But this time, it was intercepted or stopped in its tracks, should we say. 

Thanks to The Ocean Cleanup’s innovative river technology, that plastic was collected and transformed into something remarkable.

Here’s what Coldplay’s Moon Music album is made of:

Each record uses the equivalent of 9 recycled plastic bottles.

And the special edition is made with 70% river plastic.

Fascinating, right?

Image source: The Ocean Cleanup.

The big idea:

We’re so used to treating waste as the end of the story.

But Coldplay and The Ocean Cleanup changed that view completely.

They took a material we consider worthless and turned it into something beautiful, valuable, and worth collecting.

This is the future of brand, product, and impact all coming together.

And it’s one we can all learn from.

When you rethink the role of waste in your supply chain, start by asking yourself:

1. Can we turn our waste into something customers want to keep?
2. Are we treating used materials as a problem or a resource?
3. Is there a story sitting in our supply chain we haven’t told yet?
4. Could we design something that’s not just sustainable, but meaningful?

Because these are the kinds of questions that separate future ready brands from the ones people forget.

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Tip of the week:

Make sustainability part of your product’s story

Here’s how to start thinking creatively about waste:

1. Start at the source.
Do you know where your materials go after use? That’s where innovation begins.

2. Partner with the right people.
Work with suppliers, recyclers, or NGOs who turn waste into resources.

3. Design for second life.
Whether it’s your product or packaging, ask: “What happens next?”

4. Tell the full story.
Customers want to buy purpose. But it’s up to you to show the journey behind it.

Interested in continuing this conversation? Send me a DM on LinkedIn or reply to this email.

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Every step we take together makes a bigger impact tomorrow!

Best,
Jasper