🍃 Stop looking for waste in the wrong places

When most people hear the word "waste", they picture overflowing bins, scrap materials, or something heading to landfill.

But that's rarely where the biggest costs are hiding.

More often, waste shows up in ways that feel completely normal.

A process that creates more waste than it should.

Different teams solving the same problem in different ways.

Materials losing value before they should.

Energy usage that nobody has questioned for years.

The challenge is that once something becomes normal, it often becomes invisible.

And invisible problems rarely get solved.

This is actually one of the reasons I'm creating a free long video where I give you everything you need to make money from sustainability in manufacturing.

I'm sharing many of the lessons I've learned over the last 25 years about turning sustainability into a business driver rather than a cost.

This is what people pay me for all the time. But as an experiment, I am going to give it all away for free, because the world needs to speed up on sustainability. And I know how to make that happen, so now I share it (at least for a while if it turns out it kills my business….)

If you'd like early access when it's released, you can join the waitlist here: https://money-from-sutainability.scoreapp.com/ 

Back to waste.

I've seen businesses spend enormous amounts of time chasing growth opportunities while hidden value continues leaking out of the system every day.

The interesting part is that many of these issues sit right at the intersection of profitability and sustainability.

Reducing waste often lowers costs.

Improving resource efficiency often strengthens competitiveness.

Simplifying operations often improves both business performance and environmental outcomes.

So here’s your reminder for today:

The biggest sustainability opportunities start by looking more closely at what's already happening inside the business.

I also recorded a short video sharing my personal opinion on sustainability and why I believe it should start and end with business. You can watch it here: https://youtu.be/wJWkNx8jXRE?si=aJw384ZesnByA6kt 

Best,

Jasper