🍃 What if waste didn’t exist?

Did you know?

We don’t really think about waste.

Not when we rip open a package. Not when we replace something that broke. Not when we throw away a product that was only designed to last a moment.

Every day, we use products designed for convenience rather than longevity. 

Think about it:

- Single-use packaging clogs landfills.

- Cheap materials are built to break and be replaced.

- Products are designed for disposal, not longevity.

Now, imagine a world where waste isn’t even an option:

- Packaging that’s reusable, compostable, or even edible.

- Materials that last can be repaired, and then fully recycled.

- A system where everything has a second life.

This isn’t just wishful thinking, it’s already happening. 

And it’s called circular design.

The big idea:

For decades, businesses have worked in a straight line:

Make → Use → Toss.

But nature doesn’t work that way. 

Everything has a cycle. 

Everything is reused, repurposed, reabsorbed.

So why should business be any different?

- What if a product was designed to last, not fail?
- What if waste became the starting point for new materials?
- What if every business decision factored in what happens next?

Why it works:

- Cutting waste saves money on materials, production, and logistics.

- If you design smarter, more sustainable products, more loyal customers will stick with you.

- Companies leading the future are the ones rethinking the entire system.

Every material choice is a decision.

Every design shapes behaviour.

Every business model either adds waste or creates value.

Sign up for a FREE workshop!

I am running a FREE introduction workshop about how you can use sustainability to get a more profitable, more fulfilling business that makes the world a better place. Click here to sign up.

Tip of the week:

If you want to integrate circular thinking into your business, start by asking yourself:

- What happens to this product after its first use?
- Can we design for reuse instead of replacement?
- Where does waste or by-products occur in my manufacturing? What would it take to avoid it and/or turn it into value?

The businesses that win the next decade will be the ones that stop designing for short-term use and start building for long-term impact.

Interested in continuing this conversation? Send me a DM on LinkedIn or reply to this email.

Watch me live on LinkedIn:

Click here to catch my interview with Isabel Clark on 18th March where I will talk about making sustainability profitable.

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Every step we take together makes a bigger impact tomorrow!

Best,
Jasper