🍃 Investors are not buying promises.

Did you know?

Building and scaling a sustainable business is no easy feat.

It takes vision, dedication, and resilience. But securing investment? That’s where the real challenge begins.

The demand for green investment is growing, with investors actively looking to support businesses that contribute to a more sustainable future. 

But the reality is they’re not handing out money based on promises and good intentions.

They want impact.

They want to know:

- Does your business solve a real environmental or social problem?
- Can it scale without compromising sustainability?
- Will it generate financial returns alongside measurable impact?

So, if you’re looking to attract investment, you need more than just a great idea. 

You need a strategy that proves your impact and profitability.

The big idea:

Many sustainable entrepreneurs assume that being eco-friendly automatically makes their business attractive to investors.

It doesn’t.

If you want to secure funding, you need to think like an investor.

Green investors care about both financial success and positive environmental impact.

And they look for lower risk and clarity on how to operate it - more than big promises and visions.

They are highly skeptical of greenwashing and empty sustainability claims.

And they prioritise long-term impact over short-term hype.

If you want their backing, you must show them why your business is a smart investment.

Here’s how to do it:

1. Understand the green investor.

Green investors are looking for businesses that align profitability with purpose.

A business can’t be fully sustainable if it isn’t financially viable. Investors want to see a clear business model that balances strong financial returns with measurable sustainability goals.

2. Create a compelling pitch deck.

Your pitch needs to go beyond vague sustainability goals.

It should clearly outline why your business matters, how it creates impact, and most importantly - how it makes profit. Define the problem your business is solving and why it’s urgent. Use hard data and real metrics to show tangible impact.

3. Be authentic and transparent.

Greenwashing is a dealbreaker. Investors will scrutinise every sustainability claim you make.

Build credibility by obtaining third-party certifications, such as B Corp certification or adherence to recognised sustainability frameworks.

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Tip of the week:

The sustainable finance sector is evolving, with new funding opportunities available for green startups.

1. Green bonds help finance large-scale sustainability projects.

2. Impact crowdfunding allows startups to raise capital from eco-conscious backers.

Sustainable investment is all about aligning your startup with people who share your mission and believe in your long-term vision.

So here’s my advice:

Stay authentic, stay impactful, and create a pitch that leaves no doubt.

Interested in continuing this conversation? Send me a DM on LinkedIn or reply to this email.

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Every step we take together makes a bigger impact tomorrow!

Best,
Jasper