🍃 There’s one resource we never seem to run out of.

Did you know? 

There is one resource we never seem to run out of and no, it’s not solar. It’s not wind, either. 

It’s denial.

We’ve become experts at producing it and its quietly powering boardrooms, policies, and excuses around the world.

We tell ourselves we’re waiting on the perfect strategy. That someone else will act first. That a rebrand or CSR campaign will tide us over until we’re ready.

But here’s something you need to know. Delay dressed up as strategy is still delay. And delay is just failure in slow motion.

Real sustainability isn’t a feel good initiative and it’s not a slide in your year end deck.

It’s a full system rethink. One that improves operations, reduces risk, and sets a business up to last.

The companies doing this well aren’t chasing headlines.

They’re rebuilding foundations. Quietly, intentionally and with direction.

And now, there’s no excuse for not knowing where to start, because the world can already see where you are.

The big idea:

The accountability era is here.

And it’s moving faster than anyone expected.

With the launch of ClimateTrace.org, emissions data from over 1.8 million facilities, including companies, cities, and entire industries, is now tracked and updated monthly.

The platform pulls from 660 million data points to map carbon footprints in near real time.

That means what used to be internal data is now public record.

Your footprint is out there for the world to see and yes, that kind of visibility can feel uncomfortable. But for the businesses ready to lead, it’s a major opportunity. For the rest it is a major risk.

It gives you the chance to act early, design better, and build the kind of credibility others are still hoping to earn.

The video below breaks down how this changes the rules for every business leader. 

WATCH NOW

Make sustainability a real business advantage

If you’re leading sustainability in your company and want to move faster, act smarter, and lead with strategy, let’s talk.

I’m opening a few slots to speak with business leaders who are ready to build long term results and show measurable progress in the next 6 to 18 months.

Just hit reply and tell me:

👉What’s the one sustainability challenge you want to solve right now?

If I can help, I’ll be in touch directly.

Tip of the week:

How to replace denial with action.

1. Know your numbers.
Use tools like ClimateTrace to see how your business is doing, across locations, suppliers, and operations.

2. Keep it practical.
If your plan isn’t leading to action, rework it (hint: Make sure you connect climate action to existing business priorities).

3. Match words with action.
Check every claim your business makes. Are you actually doing it?

4. Be open about progress.
When your data is already public, sharing your next steps builds trust.

5. Share your progress
One clear action is more powerful than 10 ideas sitting on a slide.

The accountability era is already here.

And the businesses showing action will be the ones people trust most.

Interested in continuing this conversation? Send me a DM on LinkedIn or reply to this email.

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Best,
Jasper