🍃 We found $2.7 trillion

Every week, I come across a statistic that surprises me.

This was the one that did that recently:

Global military spending hit $2.72 trillion in 2024.

A 9.4% jump which is the fastest rise since the Cold War.

And yet… we still somehow hear:

There's no budget for climate action.
No funding for regeneration.
No resources for rebuilding ecosystems.

It doesn’t add up.

We live in a world where missiles receive full financial backing, but restoring forests becomes a stretch goal.

Where tanks get upgrades, but millions still lack clean water and resilient infrastructure.

This isn’t a money problem.

It’s a priority problem.

And a lack of understanding of how much wrecking the climate and ecosystem will lead to instability, conflicts, wars and financial losses at a scale that makes COVID seem easy to get over.

Here’s the part worth thinking about:

If we redirected even a fraction of that $2.7 trillion towards regeneration, we could protect coastlines, restore ecosystems, battle climate change, secure water supplies, and upgrade the systems that will keep communities alive for generations.

Funding is a language.

Every dollar is a message about the future we want.

Right now, the message is loud:

We’re financing fear more than we’re financing hope.

So here’s a question worth sitting with:

👉 If budgets signal intent, what future are we actually choosing to fund?

Inside Impact Circle, this is exactly the kind of conversation we have with leaders to help them reshape their priorities, design smarter systems and ensure sustainability becomes a driver of value.

Reply with IMPACT if you’d like to explore what that could look like for your organisation.

Best,
Jasper