🍃 Your next coffee table might come from rice waste

There’s a new material making its way into doors, decks, and furniture and it’s not what you’d expect.

It’s made from rice.

Well… not the rice you eat.

The husks we usually burn or throw away.

Every year, millions of tonnes of rice husks end up as waste.

They’re tough, contain hard silica, and resist decomposition which is part of why they’ve been overlooked by most industries.

But one company, Indowud, looked at those husks and saw potential.

Huge potential.

They’ve figured out how to turn this agricultural by-product into something surprisingly impressive:

A strong, waterproof, 100% recyclable wood alternative.

Here’s how they do it:

• Dry the husks

• Grind them into powder

• Mix with natural resins

• Press into durable, moldable boards

What comes out the other side?

Boards that look and behave like wood but resist water, fire, termites, and time.

And the best part?

When the product reaches the end of its life, Indowud buys it back.

They recycle it.

And they make it all over again.

That’s a brilliant strategy, isn’t it?

Fewer trees cut.
Less waste burned.
More value created at every step.

And it raises a simple but powerful question:

👉 What waste in your industry could become your next competitive advantage?

Inside Impact Circle, this is exactly what we help leaders uncover, the hidden opportunities sitting inside the waste streams, blind spots, and by-products they deal with every day.

If you want to explore how circular thinking could reshape value inside your organisation, reply with IMPACT and I’ll take you through the next steps.

Best,
Jasper